User experience design

UX design that builds engagement, trust, and ROI

Putting your users at the heart of your design

Human-centred design is critical to the success of any website or digital app.

At JBi Digital, we start with a deep-dive discovery phase, exploring your users’ needs and motivations in detail.

We define user personas and map their journeys through your digital platforms, identifying their goals, frustrations and touchpoints. With this insight, we create tailored wireframes that feature engaging designs and responsive functionality.

Every design is rigorously tested to ensure it satisfies users, reduces bounce rates, and drives conversions, engagement, and ROI.

A UX design toolkit built on decades of expertise

Concept development
Building on UX research, we craft initial concepts through wireframing and prototyping, translating insights into tangible solutions that align with user needs and business goals.
Inclusive design
We prioritise accessibility throughout the design process, ensuring all elements meet and exceed guidelines to create inclusive, user-friendly experiences that cater to diverse audiences.
User-centric prototyping
Interactive prototypes bring wireframes to life, allowing for testing of user flows, information architecture and content hierarchy. This iterative approach gathers valuable feedback, allowing us to refine concepts so users are happy with them before development begins.
Navigation optimisation
By incorporating research findings into user flows and content organisation, we create intuitive sitemaps and navigation structures that guide users seamlessly through your platform.

Why partner with JBi?

Access to UX specialists with deep expertise
Bespoke recommendations for user-centred solutions
Modern, accessible designs tailored to user needs
Smart design systems for easy management and updates
Ongoing support from a team that feels like your own

Client success stories

“As a client they make you feel really reassured. We just really enjoy working with them.”

Roshni Natali

Head of Digital and Design, Ofwat

“JBi have been instrumental in helping us with our online activities and strategy – the team have been an absolute pleasure to work with. They are always proactive in their support and we are very much looking forward to seeing what our relationship brings in the future.”

Simon Crouch

Brand Manager, Hitachi Europe

“JBI has been a fantastic partner for the design and delivery of our new corporate website. While working remotely, we have been able to consolidate three legacy websites into one engaging new website, focused on meeting the needs of our varied audiences (local residents, businesses, and stakeholders). The JBi team was responsive to feedback, creative and personable – and was able to deliver our new website both on time and on budget.”

Alison Barrat

Marketing Manager, WECA

“JBi Digital is the Rolls Royce of digital agencies and we have been given a first class experience. They delivered 100%, kept to their timelines and were endlessly helpful. The website is fantastic – we couldn’t be happier!”

Kate Thomas

Director of Marketing, Thomas’s Day Schools

“The team at JBi Digital have been an absolute joy to work with. Their partnership approach suits us perfectly and we have an excellent working relationship based on strong communication, high quality project management and innovative digital design. We love our new website!”

Holly Smart

Marketing Manager, Cloud FM

“We are incredibly happy with the end result and proud of what has been achieved during this project. The new website is a huge step forward for Hovis and is a strong representation of our brand. The JBi team were very supportive and responsive throughout the project process.”

Amy Turner

Brand Manager, Hovis