Bespoke discovery
We deeply explore your business challenges and your users’ needs, frustrations, and motivations. This holistic approach allows us to deliver insights and recommendations that align your goals with exceptional user experiences.
UX research
In-depth user research to inform market-leading user experiences
User-led research that drives results
Effective UX is built on understanding your users’ needs and aligning them with your organisation’s goals.
We use user-led research, stakeholder discovery sessions, and data-driven insights to recommend how to craft experiences that help you achieve your goals.
By examining your user data, creating personas, and mapping journeys, we uncover the insights you need to cultivate meaningful connections with your audience. Through expert-led workshops, we work with your stakeholders to identify changes that deliver measurable results, improving user satisfaction and supporting your organisational objectives.
Understanding users to design better experiences
Getting to know your users
Through user interviews, usability testing, and behavioural analytics, we delve into how your users engage with your brand. By identifying key personas, we uncover their needs, motivations, and pain points, providing a clear picture of how your digital platforms can better meet their expectations.
Mapping user journeys
Our team crafts detailed user journey maps, charting every touchpoint and interaction. By identifying blind spots or frustrations, we offer actionable recommendations to streamline and enhance the overall user flow, optimising engagement and satisfaction.
Tailored recommendations
We translate our findings into actionable tools like persona profiles, journey maps, and behaviour insights. At the end of our process, you’ll receive a tailored, user-led strategy with actionable recommendations designed to improve ROI in both the short and medium term. These visual and strategic representations help align your stakeholders and guide decisions, ensuring your digital strategy is user-focused and data-informed.
Why partner with JBi?
- Tap into diverse range of expert knowledge - from tech to SEO and design.
- Receive detailed, actionable UX solutions.
- An in-depth understanding of your users, their needs, and motivations.
- Clear user journey maps that identify and optimise key touchpoints.
- Clear recommendations on how to optimise your platform.
- Ongoing support from a team that feels like an extension of your own.
Delivering ongoing strategy, technical and design consultation.
Integrating Savanta and ComRes's websites to create a streamlined, high-end, interactive digital plaftorm that can scale as their services grow.
Built an impactful, dynamic and engaging corporate website for the UK's leading bread producer. Utilising our UX, UI and SEO expertise to elevate the look and feel and increase engagement.
Ready to craft a user research plan that delivers for both your customers and your company?
Contact JBi’s award-winning team.