User Experience (UX) Strategy
Driving user satisfaction and business success
Great user experience starts with aligning design decisions to your core business goals. By focusing on measurable outcomes, we create strategies to drive engagement, satisfaction and tangible results for your organisation.
The stages of our UX strategy
We partner with your team from the outset, facilitating workshops to define clear business goals and KPIs that align with your organisational strategy. Continuous collaboration ensures your strategic initiatives are closely integrated with overarching business objectives, driving measurable success and long-term value.
Using sophisticated tools and methodologies, we dive deep into user behaviour and expectations. These insights guide our strategy, highlighting opportunities to enhance engagement and reduce friction.
Our approach ensures every design decision directly supports your business objectives. From simplifying user journeys to prioritising impactful changes, our strategies deliver measurable results.
By combining qualitative research with quantitative analytics, we create strategies informed by real evidence, not assumptions. Tools like Google Analytics and user testing ensure our recommendations are both accurate and actionable.
We leverage tailored user testing scenarios to validate designs, simulating real-world interactions to ensure the experience aligns with user expectations and business objectives. Insights gathered through analytics and A/B testing inform data-driven decision-making, enabling continuous improvement and refinement of the user experience. This iterative approach not only optimises execution but provides a clear roadmap for future enhancements, reducing risk and maximising long-term impact.
Why partner with JBi?
We help you with:
- Expert insights into user behaviour and needs.
- Strategies designed to align with your organisational goals.
- Data-backed recommendations for measurable results.
- User-first solutions tailored to your audience and challenges.
- Ongoing support from a team dedicated to your success.
“JBi have been instrumental in helping us with our online activities and strategy – the team have been an absolute pleasure to work with. They are always proactive in their support and we are very much looking forward to seeing what our relationship brings in the future.”
“The friendliness of the team, that’s been consistent ever since we first met them. They’re so personable. They’re genuine people, and just really want to help.”
“JBI has been a fantastic partner for the design and delivery of our new corporate website. While working remotely, we have been able to consolidate three legacy websites into one engaging new website, focused on meeting the needs of our varied audiences (local residents, businesses, and stakeholders). The JBi team was responsive to feedback, creative and personable – and was able to deliver our new website both on time and on budget.”
“The backend of TomCom is designed in a way that is intuitive to use, so that members of staff can build their own pages or send out a Need To Know notification after only a small amount of training.”
“JBi did an amazing job making our website look professional but also maintaining a friendly feel, which was really important for us as a children’s charity. The children we support are at the heart of what we do and the website reflects that.”
Let’s align your UX strategy with business goals.
Ready to enhance your digital products with a user experience strategy that delivers measurable success? Partner with JBi Digital to create solutions that drive user satisfaction, business growth, and long-term impact.