The RJC Group
Reinvigorating the online presence of a fast-growing recruitment company
The RJC Group is a London-based IT recruitment company focused on introducing high quality candidates to exciting opportunities in tech.
Going into 2020, the RJC Group wanted to evolve its online presence by having a new, single-page website developed, providing an improved experience to its candidates and clients alike.
The website would need to effectively convey the RJC Group’s expertise and personable approach, while providing a smooth and simple user journey for each of its key users.
Collaborating with the RKC Group’s senior leadership team to build a consensus on the website’s visuals and key audiences
Our design and UX experts led a half-day workshop with the RJC Group’s directors and key stakeholders, allowing us to deep dive into the website’s key audiences and explore options for its look and feel.
The outputs of this workshop informed the remainder of the project and ensured that the RJC Group’s team felt involved and consulted from the start.
Simplifying User Experience: Intuitive Navigation and Streamlined Contact Access by The RJC Group
The RJC Group did not want to overcomplicate the user experience, so we worked with them to ensure that it felt straightforward and bespoke.
We included an intuitive side navigation to guide users down the page, signposting sections and allowing them to move back and forth between content with ease.
We also added a bold “Get in Touch” call to action on the landing page which, when clicked, takes users straight to the contact form.
Designing a bespoke contact form to ensure that the website offers a smooth journey to users looking to get in touch
From the start, it was clear that the ultimate goal of the website was to maximise lead conversion, with tailored journeys for each of the RJC Group’s key audiences: clients and candidates.
The contact form was therefore essential to the website’s success. For this reason, we designed a custom form for the RJC Group, starting with a field that prompts users to specify whether they are “Looking for new opportunities” or “Looking to hire”.
We also included a CV upload function for candidates.
We are delighted with the new website, which has taken our digital presence to the next level and is bringing excellent results. The JBi team was fantastic from start to finish.
Digital transformation. Delivered securely.
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