Move Me On

Bespoke web app portal for Europe’s leading consulting recruitment platform

Movemeon (MMO) were looking for a fresh new website to reflect their business and stakeholders. We needed to improve the site user experience (UX) and reduce the amount of manual intervention required from the client team so that MMO could focus on the job in hand – matching excellent candidates with their next role.

This was split into two key workstreams:

1. Update the website design (pre-login) – we needed to bring MMO alive online with modern, interactive designs that speak to their different target audiences in the right way.
2. Building a recruitment web app (post-login) – we were tasked with developing the system which the business ran on, where employers could post jobs and candidates could apply.

The site needed to be available in English and French and the job board had to be multi-currency, reflecting rates in real time. We also needed to ensure effective migration of the existing candidates profiles, application history, employers data and jobs.

This was a complex project with a number of challenges, which we identified early and navigated through careful planning.

1. MMN’s impressive growth meant that objectives and requirements were constantly evolving - we remained flexible throughout and put a clear process in place for the addition of features to the scope.
2. The live and new data were not the same, so very careful planning was required for the migration of existing users and their preferences.
3. A relaunch plan was devised in order to ensure the smooth rollout of the applications to existing users, while retaining their job applications, status and preferences.
4. A major issue the client was facing was the integration of candidate and employer actions, so we redefined the entire user flow of employers and candidates, whilst mapping the interaction points.

There were three stakeholders to consider: candidates, employers and the site administration (the MMO team themselves).

We started by working with the client on their messaging – what did they want to communicate to their clients?

It became clear that the website’s main objective was to establish MMN’s value proposition quickly and effectively for both candidates and clients, with clear calls to action. The first workstream thus centred around digital branding with a key KPI of conversion.

For the second workstream, we needed to build a personalised dashboard for employers and candidates, with a focus on UX and user-focused design.

Transforming Brands: Seamless UX/UI and Responsive Web Solutions for MMO's Management Consulting Market

We worked closely with the client to establish their core brand styling. The more we fleshed out the project, the more the brand came to life. From here, we conducted extensive testing to iron out any bugs and make sure the UX/UI was as smooth as possible.

The old website was unresponsive and didn’t resonate with the management consultant market that MMO engages with. Responsiveness was key for candidates applying on the go, so the platform was optimised for mobile.

The marketing website was developed in WordPress with a customised backend dashboard, making it easy for the client to publish editorial content.

Due to the intricacies of the logic required in the back end of the site, we used CodeIgniter to build the web app - an open source platform. This gave us the flexibility to build all of the required functionalities. We supported this with a Jobs API module in Zend.

Ease of use for the admin team, as well as candidates and employers, was a key performance indicator (KPI) for this project.

The employers’ interface allowed users to post and update jobs, track applications and send notifications to candidates. This dashboard provided key data for the employer and sent alerts to encourage employers to progress with the recruitment process.

For candidates, an automated LinkedIn login allowed the candidate to auto-fill their profile from their LinkedIn. This made it a lot quicker and easier for candidates to sign up and begin searching for jobs.

Candidate requirements were stored and mapped so that the web app itself was able to suggest suitable connections between candidates and employers using an automatic tool. In addition to this, we made sure the search functionality was powerful and easy to use.

This also provided MMO with a rich source of user profile data. Advanced reporting included insights such as the number of applicants who viewed a job but did not apply, which MMO could use to improve their offering and to advise their clients on how to improve their job postings.