Cloudfm

Digital transformation for one of the UK’s fastest growing facilities management companies

Cloudfm is a leading provider of facilities management services, including risk management, technical consultancy and technical solutions.

The company’s previous website was half a decade old and was not reflective of the company’s impressive growth and status.

In 2019, Cloudfm partnered with JBi to create a tailored strategy, evolve Cloudfm’s online brand and build an all-new, industry-leading website.

The new website needed to reflect Cloudfm’s brand values with strong visuals and a clear message of innovation, expertise and appetite for a challenge, setting the company apart from its competitors.

UX-focused Discovery phase to explore stakeholder objectives and define key user journeys.

This project was centred around a collaborative Discovery phase which engaged Cloudfm’s key stakeholders in a series of workshops designed to build a strong, shared understanding of the company’s digital objectives and requirements.

JBi’s team of experts worked closely with the Cloudfm team to explore various design directions, define Cloudfm’s brand messaging and create a clear project plan.

The results of the Discovery phase informed the conceptualisation and design phases and ensured that all stakeholders were aligned on the key decisions behind the project.

UX-focused Discovery phase to explore stakeholder objectives and define key user journeys.

The Discovery phase highlighted the need for Cloudfm’s website to be easily customisable and scalable for future growth, which led the design and development teams to take a modular approach.

By doing so, we were able to deliver a versatile website on WordPress, giving admins the ability to manage the website’s content and appearance wherever necessary without losing visual consistency.

Click here to read more about why we love module design at JBi.