Channel 4

Designing a youth-led community research platform for one of the UK’s leading broadcasters

C4 specialises in youth culture research and youth advertising.

Through the UK Tribes brand, C4 is able to offer potential advertisers information that will help their campaigns to target this sector.

C4 needed a fresh, impactful website for Tribe members to share their stories.

The website would also need to showcase C4’s research, knowledge and understanding of the 16-24 year old market and the way it operates.

JBi transformed the outdated, clunky and hard to use website into a visually powerful platform to showcase C4’s rich and colourful research.

Using defined stakeholder priorities and user goals to create optimised and impactful designs

The project began with a series of stakeholder workshops, which helped us to establish C4’s priorities, objectives and strategy.

The insights from these sessions informed the wireframing stage, during which we concentrated on making the content as clean and readable as possible.

The team also devised heatmap plans to map out calls-to-action (CTAs) in order to maximise engagements and extend user journeys.

This approach meant that the final designs were both user-focused and impactful.

Elevating C4's Online Presence: A Visually Stunning and User-Centric Website Reflecting their Mission and Research

C4 wanted an exciting website that showed off the UK Tribes’ mission, as well as the depth of its research and resources.

The JBi team was given free reign to uplift the website’s aesthetic in line with C4’s brand guidelines, including creative control of elements such as fonts and styling.

It was also vital that the new website was user friendly, with clear user journeys and effective CTAs.

Finally, the website was made to be fully responsive on desktop, tablet and mobile.

Building the website on a WordPress CMS with security and scalability as a priority

The website’s backend needed to adhere to the strict security and privacy guidelines set by Channel 4.

WordPress was chosen for its flexibility and scalability. We customised the dashboard to make the admin experience intuitive and enable content writers to preview their content before publishing.

Secure forms were built into the CMS with encrypted data and a branded email to confirm receipt for users.

The old website required first time users to enter their details and wait for an email enclosing their login credentials before they could enjoy the site. This login email was manually processed by an admin, which was an unnecessary and time consuming process.

By using cookies, JBi was able to optimise the process and collect only an email address on arrival, streamlining the user experience.

Finally, we trained the C4 team in how to use the CMS and provided a detailed user manual.